Chrome Grand Slam Chrome Industries Shit We Did: Activation, Art Direction, Branding, Concepts, Creative Direction, Engagement, Merch Design, Microsite, Performance Journalism, Published on Manual For Speed, Strategy, Video Production “We’re Chrome Industries, and we’re ALL ABOUT Fixed-Gear riding, racing and community. Speaking of which, the scene just lost (R.I.P.) the Red Hook Crit series. With that in mind, we want to commission you and Manual For Speed to help us highlight some of the more iconic and legendary one-off fixed-gear races that still exist today. How do we stoke the stoke and be a keeper of the flame and all that?” -Chrome Industries – Totally. First, what if all those one-off fixed-gear races weren’t so one-off anymore? What if we united them through the framework of a national race series? We’ll call it the Chrome Grand Slam. – We’ll brand it right and give it a home on the internet, aka a microsite. – There will be racing for racers, including the two most iconic fixed gear races in America: Mission Crit and Red Bull Hill Challenge. – We’ll also do challenges for fans and locals and anyone and everyone who’s down. The challenges will encourage folks to interact with the cities in which the racing takes place, because that’s fun and engaging, and Chrome is all about the urban thing. Also, we’ll design it so the proof of challenges will function as crowdsourced content for social. – Obvs there will be merch to buy, product to win, and cash to race for. – Back to Work Next Case Study:Deep Diving: An Olympic Peninsula Voyage SRAM Deep Diving: An Olympic Peninsula Voyage